Where to buy makeup ?
While cosmetic sales continue to grow, the ways in which products are made available to customers are changing. There are today, different distribution channels to buy her makeup. Among the large number of practices, physical or virtual, existing, we wanted to highlight the four main ways to shop beauty. So, where to buy makeup? In supermarkets, parapharmacy, perfumery or directly via the internet? All our answers in this article!
Buy makeup at the supermarket
Supermarkets of all sizes offer a range of cosmetics, from skincare to make-up. So, it’s tempting to buy your makeup at the same time as you shop to save time. You will find makeup, but also facial and body care, as well as hair colorations.
You’ll find a good line of products in the supermarket, but you won’t have access to high-end brands. In the cosmetics brands offered in supermarkets, we find Gemey Maybelline, L'Oréal, Bourjois, etc. which are references in the world of makeup. In total, only five or six brands are marketed in supermarkets.
The products you can buy are basic products (foundation, lipsticks, mascaras, eye shadows, nail polish). It is however possible to buy organic cosmetics for some time. Tariffs are often accessible because the brands sold are designed for the general public. However, you will not have access to any preferential rate or destocking when buying your makeup in large areas.
Make-up proposed in parapharmacy
The make-up offered in parapharmacy is generally qualitative and effective, which is why some women choose to source through this sales network. The range and variety of makeup products is quite extensive and many brands, illustrating beauty and care are marketed in parapharmacy (Nuxe, Rituals, Garancia, Caudalie, etc.).
You will also have a healthcare professional available to advise you on choosing your beauty products. You will mainly find products tested and selected for their healthy composition. However, the price of make-up will be significantly higher in parapharmacy for lesser-known brands in the makeup industry.
The products sold are beauty and skincare classics, so you may find the category quite narrow. If you like novelty and products that stand out, go your way. In addition, you could be guided by professionals motivated by their .
sales goals and you end up with low-profile products that won’t suit you
Find your cosmetics in perfumery
To find the largest cosmetics offer, you need to go to a specialty store: perfumery. Perfumeries used to market perfumes, but today they offer a wide variety of make-up and cosmetics. Many brands are represented, except consumer brands, which are references in terms of beauty and have an excellent quality/price ratio.
As you can see, by buying your makeup products in perfumery, you will need to significantly increase your beauty and skincare budget. The sellers will be at your disposal to advise you, but be careful that you are not pushed to buy. High-end brand lovers will find luxury products from the largest French cosmetics laboratories: Dior, Chanel, Yves Saint Laurent, etc.
But, it is also possible to find products made directly by major perfume brands such as Nocibé, Marionnaud, Sephora, Beauty Success, etc. However, these products remain quite expensive compared to those of consumer cosmetics brands. In addition, you will need to travel specifically to this type of store. Even though most of these stores now offer the «Click and Collect», you will have to pick up your order in store.
Buy your makeup online
Buying your makeup online is a small revolution that has been going on for several years, but which is particularly strong right now. Indeed, its undeniable practicality is becoming more and more popular. What’s easier than buying your favorite cosmetics without moving from home? In addition, the many websites specialized in the beauty sector often offer you very advantageous rates.
Some e-commerce stores buy products from major wholesale brands, allowing you to enjoy high-profile cosmetics at an unbeatable price. You also have the ability to compare and search for your favorite products without wasting valuable time on the road and in store. These sites are not constrained by the layout on a shelf and can thus present a large quantity of products for sale.
All brands are represented, including make-up, face and body care products and beauty accessories, as well as perfumes. What to enjoy by opting for reliable and qualitative references, without exceeding its budget. You will also have the assurance of having a customer service available and listening, you will benefit from fast delivery times and a time to change your mind. All within easy reach!
After this study, we can answer the where to buy makeup question. While each of the options presented has advantages and disadvantages, the most suitable way to buy cosmetics for our current needs seems to be to buy makeup on the internet. Doing so offers you the opportunity to take your time to choose from many reliable brands and varied products without having to travel. The rates offered on online sites are also very attractive. Finally, you can be sure to make your purchases with confidence while benefiting from the best protection and rigorous monitoring.
