Maybelline's advertising campaigns: what is the brand's communication strategy ?
Maybelline is one of the most well-known and respected beauty brands in the world. Founded in 1915 in New York, the brand quickly grew to become a reference in the beauty industry. Maybelline has always been an innovative and daring company, and its communication strategy has always been at the heart of its success. In this article, we'll take a closer look atMaybelline's communications strategy, focusing on its advertising campaigns.
A communication strategy heavily influenced by advertising
Maybelline's advertising campaigns have been a key part of the brand's communications strategy since its inception. Indeed, Maybelline was one of the first brands to use celebrities to promote its products. In the 1930s, the brand began working with movie actresses to promote its mascara, and this strategy proved extremely successful. Since then, Maybelline has continued to use celebrities to promote its products, but it has also innovated by using other communication strategies.
The consumer at the center of the Maybelline project
One of Maybelline's main communication strategies is to focus on the needs and wants of its consumers. The brand strives to understand consumer preferences for beauty, and it adapts its communication strategy accordingly. For example, Maybelline recently launched an advertising campaign highlighting the different skin colors of its consumers. This campaign was meant to show that the brand was inclusive and offered products for all skin types.
Innovation and quality at affordable prices
Another Maybelline communication strategy is to offer innovative and superior quality products, while remaining financially accessible to as many people as possible. The brand invests heavily in research and development to create quality products, and it then uses these products to promote its brand. For example, Maybelline recently launched a matte liquid lipstick that has become very popular. The brand used this product to promote its brand image by using advertisements that highlighted the quality and innovation of the product.
Creativity ahead
Maybelline's advertising campaigns are also very creative. The brand often uses very telling images and videos to promote its products. For example, a recent Maybelline ad campaign featured a young woman getting ready for a night out, with highly stylized imagery and bright colors. This campaign was very successful, as it managed to capture the attention of consumers who identified themselves and made them want to try the brand's products.
Maybelline: a very connected brand
Finally, the Maybelline brand is also very active on social networks, which has become a key element of its communication strategy. The brand uses social media to interact with its customers, answering their questions and sharing beauty tips. It also uses social media to promote its products, posting product photos and videos and inviting customers to share their own experiences with the brand's products.
In summary, Maybelline's communication strategy is focused on innovation, quality, creativity and understanding the needs and desires of its consumers. The brand has used celebrities to promote its products since its inception, but it has also innovated using other communication strategies, such as promoting inclusivity and using social media. Maybelline's advertising campaigns are creative and visual, allowing the brand to capture consumers' attention and make them want to try its products.
Maybelline's communication strategy is a success story in the beauty industry. The brand has managed to move with the times by using innovative communication strategies and focusing on the needs and wants of its consumers. Maybelline's advertising campaigns have been a key part of its communication strategy, and they have been very effective in promoting the brand and its products. Maybelline is a company that continues to innovate and experiment, and we can expect to see new, ever-on-trend advertising campaigns in the years to come.
