Maybelline and the environment: how is the brand committed to the environment ?

We are increasingly aware of the impact of our actions on the planet and, therefore, we are looking for companies that share these values. Maybelline, one of the world's leading cosmetics brands, has recognized this shift in consumer behavior and is taking steps to become more sustainable. Its commitment to the environment is not only commendable, but it also sets an excellent example for other companies to follow. From reducing its carbon footprint to using more eco-friendly packaging, Maybelline makes a conscious effort to minimize its impact on the environment. In this article, we'll take a look at Maybelline's commitment to sustainability and the steps it's taking to create a greener future for us all.

The “ Sharing Beauty With All ” sustainability program

Maybelline, one of the most popular cosmetics brands in the world, has made environmental commitments in recent years. The brand belongs to the L'Oréal group, which launched its sustainable development program " Sharing Beauty With All " in 2013. This program aims to reduce the environmental impact of the company while improving the living conditions of the communities it works with.

Maybelline's environmental strategy revolves around several major areas, including the reduction of the carbon footprint, responsible waste management and the protection of biodiversity. Let's find out more about these 3 commitments:

Reducing the carbon footprint

Reducing the carbon footprint is a priority for Maybelline. The brand has set itself the goal of reducing its greenhouse gas emissions by 60% by 2030 compared to 2016. To achieve this, Maybelline has implemented measures to reduce its energy consumption, in particular by using renewable energy sources and improving the energy efficiency of its facilities.

Better waste management

Responsible waste management is also an important issue for Maybelline. The brand is committed to reducing all of its waste by 50% by 2025 compared to 2016. To achieve this, Maybelline has implemented measures to reduce waste at source, to recycle or recover waste. waste and to optimize the management of hazardous waste.

Protection of biodiversity

The protection of biodiversity is another major focus of Maybelline's environmental strategy. The brand is committed to protecting biodiversity in the regions where it operates by ensuring that its activities do not have a negative impact on local ecosystems. Maybelline also works with organizations to restore damaged ecosystems and to preserve endangered species.

Maybelline, a committed brand

In addition to these specific measures, Maybelline has taken other initiatives to reduce its environmental impact. For example, in 2020 the brand launched a refill program for its products to encourage consumers to reuse packaging and thus reduce waste. Maybelline has also replaced the plastic brushes in its mascaras with vegetable fiber brushes, which reduces the use of plastic and improves the biodegradability of the products.

Maybelline is also committed to working with responsible suppliers. The brand has implemented a program to ensure that its suppliers comply with strict social and environmental standards. Maybelline also ensures that its suppliers do not use controversial raw materials such as palm oil, which has significant negative environmental and social impacts.

Finally, Maybelline is committed to raising consumer awareness of the importance of protecting the environment. The brand has launched awareness campaigns to encourage consumers to adopt more sustainable practices, such as recycling packaging or using rechargeable products. Maybelline also encourages consumers to favor products with natural and organic ingredients, which helps reduce the environmental impact of the production of cosmetics.

In summary, Maybelline is strongly committed to the environment by implementing concrete measures to reduce its environmental impact and preserve biodiversity. The brand works with responsible suppliers and educates consumers about the importance of protecting the environment. Maybelline is committed to the environment by implementing concrete measures to reduce its environmental impact and to preserve biodiversity. The brand works with responsible suppliers and educates consumers about the importance of protecting the environment.