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The cosmetics market is very large and the shelves are full of various makeup products. However, some brands have particularly distinguished themselves for their own characteristics and performance. The latter, which have existed for many years, have been able to prove their reliability to several generations of women. This has allowed them to be hoisted to the top of the basket and we have made them our favourite brands. This is the case of the American brand Maybelline which has been constantly innovating for more than a century to make us beautiful. But, do you really know the values of the manufacturer? To learn more about the Maybelline cosmetics brand, we invite you to read the following article.
The history of the Maybelline brand began in 1915 with Tom Lyle Williams. The latter watches his sister wearing makeup. Named Mabel, she unfortunately had her lashes burned while cooking, and applied charcoal and vaseline to them daily to lengthen them. This was the recipe behind the birth of the first mascara. The brand will then expand by targeting the production of lipsticks, other eye cosmetics, complexion products and nail polish.
In 1998, Gemey’s name was added to that of Maybelline, which will further increase its popularity. The brand will then be bought by L'Oréal in 2001 and will take the name of Maybelline New York. The makeup proposed by Maybelline is known and recognized for more than a century as a real institution. Its mascaras are best-sellers and complexion products, in particular the Dream range of references worldwide.
In addition, the brand appeals to women because it is easily accessible in terms of pricing or marketing. It is indeed very easy to get Maybelline makeup whether in physical stores or on the internet. You will have understood: the brand’s reputation is no longer to be made as it has become established in the field of cosmetics. Maybelline is constantly innovating to deliver products that are efficient, easy to apply and consistent with current trends.
The Maybelline brand is world-renowned for providing quality cosmetics that match every style. The range of products is wide, from the most neutral (nude) shades to the most eccentric colors. The finishes are also multiple, and are designed according to the trends and collaborations of the manufacturer with the different creators.
In any event, Maybelline continues to lead sales and fashion. It has been the official sponsor of Fashion Week for a few years now. But among this large range of products, we wanted to highlight the brand’s top 10 cosmetics:
This eyebrow wax in the form of a pencil makes it easy to structure sparse eyebrows naturally and intensely. The creamy texture makes it possible to fill the holes in a durable way and offer you an impeccable finish.
With its incomparable volume effect, this mascara will enhance your lashes from root to tip. It is equipped with a double brush tip to cover and lengthen lashes in a single pass and in a durable way.
The micro-aerated foam of the product allows easy and light installation for a perfectly masked complexion. It covers the face and turns into a powder for a natural look.
Highly concentrated in saturated pigments, this long-lasting lipstick promises intensity and shine all day long.
Colorful and shiny, Nail Polish will give your nails a neat and sophisticated look. The product is covering, durable and dries very quickly.
This 2-in-1 tanning powder, light and lightweight, will bring tan and light to your complexion by being enriched with light-reflecting pigments.
This is a real innovation: the first tone-on-tone powder. It’s designed to eliminate excess sebum while refining the skin texture and tightening the pores, magic!
This highlighter highlighter is enriched with metallic pigments that capture light and provide a chrome-plated finish.
It’s a 2-in-1 stick with a creamy texture that allows you to shape and restructure your face.
The creamy texture of this khôl pencil makes it possible to give intensity to the gaze in a single gesture. Precise and non-transferable, it accompanies you all day long.
Maybelline make-up products are marketed across large areas and on dedicated websites. If buying directly in store can have some advantages, nothing like doing your makeup shopping without moving from your sofa. For this, find the classic Maybelline products as well as the latest innovations on many websites. You will also be able to benefit from preferential rates and very advantageous purchase conditions.
Knowing everything about the Maybelline cosmetics brand, that was the bet of this article and we hope to have filled it out. As we have detailed, you can rely on the brand with your eyes closed as it combines excellence and accessibility.