Learn about the success of vegan makeup products
Today, it is estimated that the vegan lifestyle brings together more than 200,000 French people. Beyond a simple label, it affects many sectors, including food, clothing and cosmetics. For example, a large number of manufacturers have made it their trademark and wish to best meet the growing consumer demand. This booming market is attracting more and more with its eco-responsible guarantees and its benefits on beauty and health. True return to basics, the formulas of makeup products are lighter as well as their packagings. Want to let yourself be overwhelmed by the wave? To know all about the success of vegan makeup products, it’s here!
What is Vegan Makeup?
The vegan makeup is simply a guarantee of formulas that contain no ingredients of animal origin, and that do not carry out any testing or animal exploitation whatsoever. Ingredients such as honey, milk or eggs are also excluded from the composition of vegan make-up because they are considered to be obtained by an unsupported operation. The substances used are of vegetable or mineral origin.
“Classic” comedics frequently contain keratin or collagen (from animal remains), beeswax, or cochineal (an insect that produces red pigments). On the other hand, animal testing has been banned since 2013 by European regulations. Choosing vegan makeup is making an ethical choice and engaging in a more reasoned consumption mode.
Quality makeup products
Of course, if the vegan makeup market is so successful it is because the cosmetics offered are very qualitative. Nowadays, in addition to being as effective as traditional makeup, vegan makeup is just as easy and pleasant to use. The range evolves at a glance and offers many choices adapted to the needs of each of us. There are strong results from the use of vegan cosmetics.
Today we find eyeshadows, lipsticks, mascaras, foundation, varnish in vegan version which allows to find the ideal product while following its own values. There are many vegan labels, but the best known is the one issued by PETA, the famous rabbit mentioning “Cruelty Free and Vegan ”. We can also mention: The Vegan Society, One Voice or 100% Vegan, as reliable and internationally renowned labels.
Affordable cosmetics
Contrary to what it was a few years ago, vegan cosmetics are now affordable. This decrease in costs is explained by the fact that the reduced formulas (fewer ingredients for more transparency) are more economical, the revised packaging also cost less and these products are not impacted by any advertising or marketing costs. This allows you to continue enjoying yourself by buying makeup while working for the cause of animal welfare and without paying more. A good reason to start changing your consumption habits!
Choosing your own vegan makeup
To choose your vegan makeup well it is enough, as with traditional cosmetics, to rely on your skin type, the look you are looking for and the price of the product. Then relying on known and recognized labels is a guarantee of seriousness and quality. Likewise, trust the experience of the major brands in choosing your vegan cosmetics. They have the advantage of having a proven track record in the industry for many years.
The Success of Vegan Makeup
As you can see, the success of vegan makeup is based on different criteria:
- The more ethical orientation of the consumer: Today we are witnessing a real shift in the consumer habits of individuals and professionals, guided by a collective awareness. It is essential for many people to consume in a more reasonable way, whether it is the content of our plate, the textile industry or the cosmetics market. More concerned with preserving the planet and animal welfare, our choices are changing and we are looking for products that meet our material needs while demonstrating a real ethical commitment. In addition to guaranteeing the animal condition, vegan cosmetics generally do not include controversial ingredients. Beauty and health with respect, what more can you ask for?
- Effective makeup : While the number of ingredients that make up vegan cosmetics is significantly lighter, these versions are no less effective than conventional makeup. Vegan products are today as covering and pigmented as traditional makeup. They last as long, the textures are pleasant to use and they smell good for optimal pleasure!
- A wide range of products : Gone are the days when you had to go to a specialist store to find just a dozen products! Today, all existing cosmetics on the market are available in a vegan version. In addition, many outlets offer them from perfumeries to supermarkets, pharmacies and parapharmacies. But the biggest choice remains on the Internet where makeup sites all now have a “vegan” category.
- Tariffs : Finally, accessible tariffs for vegan makeup products mean that at the same price, consumers will prefer to make a commitment to themselves and to the animal cause. A great step forward for a constantly evolving sector.
Everything you need to know about the success of vegan makeup products —that’s the bet we made in writing this article. Market in full expansion, the insurance of consuming vegan have beautiful days ahead of them.
