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  • How do you enhance your tan with makeup ?
    How do you enhance your tan with makeup ?
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    With sunny days, your skin will gradually take on golden colors. We wait for this all year long, because we know that our tanned skin makes us particularly attractive. However, the same cosmetic products will not be used on tanned skin as on skin that is less coloured in winter. It is therefore necessary to change your makeup habits in summer and to know how to sublimate your tan with makeup.

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  • Everything you need to know about lipstick
    Everything you need to know about lipstick
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    Lipstick is one of the most flattering makeup products, provided it is used properly. For centuries, it has been an essential part of a woman’s beauty routine and there is no loss of enthusiasm. On the contrary, lipstick sales are increasing steadily from year to year, and brands are constantly renewing themselves to offer the best product to customers. 

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  • Oily skin, glowing complexion: what to do ?
    Oily skin, glowing complexion: what to do ?
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    Your epidermis is shiny and you don’t know how anymore? Don’t panic: While it is true that this uncontrolled shine is not really aesthetic, there are many care solutions or make-up to succeed in correcting it. A good daily routine, with the right products, can indeed work miracles.

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  • Maybelline's advertising campaigns: what is the brand's communication strategy ?
    Maybelline's advertising campaigns: what is the brand's communication strategy ?
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    Maybelline is one of the most well-known and respected beauty brands in the world. Founded in 1915 in New York, the brand quickly grew to become a reference in the beauty industry. Maybelline has always been an innovative and daring company, and its communication strategy has always been at the heart of its success.

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  • Trendy Spring Lipstick Colours
    Trendy Spring Lipstick Colours
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    Spring and summer are fast approaching, with the promise of warmer temperatures and longer days. The warming climate is accompanied by an interest in lighter and natural looks. Lips are often relegated to the background when the mercury starts to rise, but that doesn’t mean you have to miss out on the most coveted beauty trends of the season. 

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  • The history of the Maybelline brand
    The history of the Maybelline brand
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    For generations, Maybelline has been a household name in the world of cosmetics. But have you ever wondered how this iconic brand was born? The answer lies in the story of Mabel Williams, a young woman determined to create a product that would make women feel beautiful and confident.

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  • What shapes, colors and patterns for our nails in 2023 ?
    What shapes, colors and patterns for our nails in 2023 ?
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    It's 2023 and it's time to list what's new in terms of manicure. From the classic French manicure to one-color nail polish and the "glazed donut" design, there's something for everyone this year. So, what shapes, colors and patterns for our nails in 2023 ? 

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  • For your hair, dare the colors !
    For your hair, dare the colors !
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    Tired of your classic dull natural color or white hair? Yet, you are afraid to go to a hair salon to make you dye your hair permanently. The solution exists! New generation colors have appeared on the market allowing you to change shades according to your desires! How does it work? It is very simple. 

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  • The perfect skin care routine after a day at the beach
    The perfect skin care routine after a day at the beach
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    After a day in the sun, it’s essential to take care of your skin. UV rays from the sun can cause dehydration, and even burns if overexposed. These effects on our skin can be damaging and it is essential to care for and comfort your skin after spending the day on sand, spray and salt water. But to do this, you need to redouble your efforts, as your usual skin care routine may leave your skin dry, irritated or red after a day in the sun.

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  • How do we offer cheap makeup ?
    How do we offer cheap makeup ?
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    Feeling beautiful and feeling good about yourself is a daily requirement. In this sense, each woman must be able to take care of herself without this having too much impact on her monthly budget. While the range of cosmetics was extremely varied, it is nevertheless essential that each of us be able to afford quality makeup, allowing us to sublimate ourselves without harming our health.

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  • 2022 hair novelty: hair frosting
    2022 hair novelty: hair frosting
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    In beauty, there are two types of profiles: women who have already let themselves be tempted by numerous and varied colors and those who prefer the natural, but who bring light into their hair while following trends year after year. Whatever the group to which you belong, know that for some years the hairstyle trend is no longer full colors, but rather partial colorations.

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  • Why is blush so popular ?
    Why is blush so popular ?
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    ‍Blush, or blush, has been gaining popularity among beauty enthusiasts over the past few years, but what makes it so special? Why is blush so successful right now? It is a unique and versatile makeup product that has many benefits to enhance the complexion and create a beautiful glow on the face. 

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  • How do I apply concealer to erase signs of aging ?
    How do I apply concealer to erase signs of aging ?
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    Dark Circles Concealer is a product used by many people because it helps to perfect the skin by removing small imperfections it may reveal. To be applied at the beginning of the beauty routine, between the day cream and the foundation or the BB cream, an anti-dark circles stick can help you erase your dark circles, as the name suggests, but also to camouflage an unsightly pimple or redness. 

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  • How do I apply makeup ?
    How do I apply makeup ?
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    Makeup is supposed to sublimate our face and reveal our natural beauty. However, to achieve the desired effect, a number of rules must be followed. But, while most women know a minimum of beauty products, not all have the technique to apply their makeup the right way.

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  • The Spring Beauty Routine by Skin Type
    The Spring Beauty Routine by Skin Type
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    Although each skin type is different, we tend to focus on maximum hydration in winter. It is indeed relevant to perfectly nourish our requesting epidermis during this season to protect it from the ravages of cold and wind. Without this, our skin undergoes intense dryness, and eventually discomfort and tightness that can reveal unsightly redness.

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  • 3 Tips for a successful and trendy manicure
    3 Tips for a successful and trendy manicure
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    In recent months, it has become crucial to know how to do your manicure at home. If nail art tutorials come online, we want to know how to take care of our nails and make our manicure or pedicure last. However, the varnish tends to flake too quickly and give a neglected appearance to our beautiful nails, to our great despair.

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  • What is the trend for lip makeup in the summer of 2022 ?
    What is the trend for lip makeup in the summer of 2022 ?
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    Wearing lipstick is one of the easiest ways to spice up your look instantly while making you feel good about yourself. Lipstick immediately makes you more glamorous, which is why it is so popular with women of all ages. If you want to know what is the trend for lip makeup in the summer of 2022, be aware that the shades and textures are bold, sulphurous, but also matt. We invite you to read the rest of this article to learn all about the subject and be beautiful and trendy this summer!

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  • Where to buy makeup ?
    Where to buy makeup ?
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    While cosmetic sales continue to grow, the ways in which products are made available to customers are changing. There are today, different distribution channels to buy her makeup. Among the large number of practices, physical or virtual, existing, we wanted to highlight the four main ways to shop beauty.

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  • How to have luscious lips without surgery ?
    How to have luscious lips without surgery ?
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    If you follow fashions, you have certainly noticed that in the 1940s, actresses had rather thin lips. This trend lasted quite a long time, but since the 90s, pouts have become less discreet. Women appreciate having luscious and sexy lips without having to go through the scalpel, which is certainly effective, but expensive and sometimes painful. 

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  • How do you play with eye shadows to enhance your eyes ?
    How do you play with eye shadows to enhance your eyes ?
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    Among the wide range of cosmetics designed to beautify us every day, there are must-haves. Lipstick, mascara or even eye shadow are the big favorites of women since always. Used to highlight our natural assets, these products come in different forms. In this article, we’ll explain how to play with eye shadows to enhance your eyes. We will see what are the different types of eye shadows, how to choose the color, and how to apply your eyeshadow well.

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